How to do good and effective branding? Can it be done through social media or personalized post card printing? What needs to be done to increase the strength of the brand or brand of a product or company? Effective branding is when consumers are reminded of a particular brand when they see or use a product or service.
You may often see brands that have great marketing strategies, but not many come back after trying their products or services. This is because the quality provided does not match what is being promoted. The quality of the product is not the same as what was touted during the advertising campaign.
So, naturally many consumers will feel disappointed and then no longer want to use their products or services. Even worse, disappointed consumers will often tell other people about their bad experiences, so that the company’s branding efforts will be meaningless.
Here are some tactics that you can use to overcome the problems above and then make the quality of your product or service a byword for people and further help strengthen your brand in the market.
- Always innovative in offering something new
If you are a culinary business people, and usually you and your team always cook some regular menus every day. Once a week introduce a new menu or two so that your customers don’t get bored with what’s available, and will always be excited to keep coming to your place. With innovative strategies, your loyal customers will not feel bored.
- Focus on your product or service quality assurance carefully
Before a promotion is carried out, you must focus on quality assurance on all products sold. Make sure everything is at a very satisfactory level. Any product that isn’t that great, isn’t attractive or something just isn’t right, don’t offer it straight away. Investigate first whether the ingredients used are expired, stale, and so on.
- Active interaction with your customers
Don’t expect employees only, you as a business owner in Singapore must also interact with customers who come. Make sure you chat, ask how they’re doing, introduce yourself to new customers, or at least thank them for coming to your shop. Likewise, on social media, don’t forget to continue to interact with them so that friendship can be established, and when the friendship is close, they will automatically come again to try your product or service.
- Share positive feedback from customers
Don’t forget to share all feedback from subscribers on all your media channels. This is to let those who have not come to try your product or service, and immediately make an order or come. For stronger impact, the feedback should be an image or video. This is because the human mind will process information in a visual form faster than writing.
- Make them special
The special point here is, make them your close friends. Various ways can be done, for example meeting them outside of working hours, being present when invited to an event, and so on. In this way, they will indirectly help you create a free promotion or share on their social media when they come to your store.
Branding that has been done with the five tips above, must be maintained and improved. Those are some ways and tips for doing effective product branding in Singapore for marketing your business. Hopefully, this article can add to your insight.